i'm currently rebranding & things are a bit messy. bear with me, please :) 

How to Use Keywords on Pinterest

facebook

Since 2018, I've helped creative women create a soulful, simple, and effective Pinterest presence that puts them on the map as an expert.  Now I'm here as your Pinterest confidante, helper and friend. If you're looking for marketing education, intentional business tips and a dose of real life, grab a cuppa & stay a while!
 


I'M MARIs.

Hey there!

resident pinterest nerd and flat white enthusiast, at your service.

Let's get to know each other >>

@junglesoulcollective

YOU CANNOT MISS THIS

PINTEREST

BUSINESS

EMAIL MRKT.

Pinterest Roadmap

download now

free

Pinterest Audit

download now

free

Are you wondering how to make your content show up on Pinterest search results? Did you just say yes? Then mark your calendar because your new high priority task is to get your feet wet in the Pinterest SEO (search engine optimization) department. We’re going to discuss the importance of keywords on Pinterest.

Why keywords? Pinterest has said it themselves – they’re a visual search engine. That means it operates similarly to Google and learning how to use keywords on Pinterest is key to getting discovered on Pinterest.

Lots of new Pinterest users get caught up in growing their following and fail to utilize even the most basic SEO tactics. Don’t get me wrong – growing an engaged following boosts the performance of your content, but if you’re not using keywords, you’re likely leaving a lot of reach, engagement, and traffic on the table.

If you just recognized yourself, don’t freak out! Today we’ll talk about what the hell even is a keyword, why it’s important to distinguish between different keywords, how you can use them, the strategic places you can use them and how to find relevant keywords. Let’s dive in!

 

THE COMPLETE GUIDE TO USING KEYWORDS ON PINTEREST

 

WHAT ARE PINTEREST KEYWORDS?

Keywords are specific words you use to let Pinterest know what your images are about and to help your content show up in Smart Feed and search results. Keywords are relevant to your niche and describe the pin you’re posting.

Pinterest uses keywords to pull up relevant content as search results. That’s why we add niche keywords to our profile, boards and pins.

There are two types of keywords – short tail and long tail keywords.

Short tail keywords consist of 1-2 words and are broad, general and not specific at all. Pinterest, small business and dinner recipes are examples of short tail keywords. Short tail keywords have a high search volume and bring lots of traffic, but on the downside, they have high competition (meaning lots of people are using these keywords in their SEO efforts) and are hard to rank high for.

Long tail keywords, on the contrary consist of 3 or more words, are specific and more targeted. The more words, the more specific and targeted keyword. Long tail keywords are less searched for but competition is lower. This, in turn, means it’s easier to rank high. Pinterest graphic templates, small business bookkeeping software and vegan dinner recipes are examples of long tail keywords.

I prefer long tail keywords because that way I can target specific people and specific interests. When it comes to Pinterest, especially pin descriptions, it’s best to use a combination of short tail and long tail keywords.

 

 

HOW TO FIND KEYWORDS

Knowing how to describe a pin with correct keywords makes all the difference. Pinterest is great at sending the right people to your content BUT you have to feed it the right keywords first.

The good news is that you don’t have to guess what keywords to use. Pinterest search bar is your bestie and I’ll show you how to use it in a second.

 

Understand your audience

Before you start researching keywords, you need to have an understanding of your customers. As a business owner, you most certainly have a client avatar but understanding your audience goes even deeper than that.

Do you know what problems they’re experiencing? What’s frustrating them? What do they want to learn about? What are their pain points?

Forget that you’re an expert in your field and think like your audience. You need to be able to think on their level.

Having an understanding like this helps you write better, more targeted content. It also makes researching keywords easier for you because you know what your people are searching for.

 

Simplify your life with a keyword bank

Before you embark on your keyword-optimizing journey, take the time to sit down and create a keyword bank of sorts. Keyword bank is a collection of relevant keywords that you’ll use time and time again.

The process of setting up a keyword bank is a must-have step in my account set-up and managing process. I have mine set up as an Asana board but you can also use a spreadsheet, Airtable, a piece of paper or even a Word document.

Write down your main short-tail keyword and list more specific long-tail keywords in a column under that. 

Let’s say you want to find keywords related to Instagram. Instagram is your main keyword and according to Pinterest, your additional keywords would be Instagram photos, Instagram theme, Instagram captions, Instagram tips, etc. Your additional keywords are more specific and targeted.

Repeat the process for your other big keywords. By the end, you’ll have a collection of Pinterest-approved keywords you can use to create content around and use in your board and pin descriptions.

 

Use the search bar

To find keywords, look no further than the Pinterest search bar. When you click on it, you’ll see your recent searches and current trending ideas on Pinterest. If any of the current popular ideas are relevant to your post, you can use them as keywords!

Pinterest search bar

If not, find your own. Let’s take Instagram as an example. When you start typing it in, Pinterest gives you a list of keywords.

These all keywords people search for on Pinterest so take note. We learn that Instagram captions, Instagram highlight covers, Instagram picture ideas and Instagram bio ideas are all popular keywords on Pinterest.

Instagram search

You can now hit enter and get search results for Instagram. Pinterest will display a row of colorful tiles below the search bar. This is called guided search and each of these tiles is a keyword. There you go – even more keywords for you!

Pinterest guided search

You can narrow down (= get more specific) search results by clicking on a tile. Below are the search results for instagram bio. There’s an abundance of keywords you can use.

Pinterest guided search

 

WHERE TO USE KEYWORDS ON PINTEREST
Image titles, descriptions and alt text

Always start by optimizing the images off-site and on your site.

This is not only important for Pinterest, but it’s also a generally good SEO practice. Search engines like Google and Pinterest can’t see what’s on the picture. Instead, they rely on the text that comes with the image like file name, title, and alt-text description.

Before you even upload an image to your site, give it a proper name. Instead of “image1.jpeg”, “DSC_56789.jpeg” or “pintemplate.png”, name the file with the keywords.

For example, if your blog post is about writing clever Instagram captions, title the Pinterest graphic something along the lines of clever-instagram-captions.png. If your post is about working more productively, you could name the file something along the lines of “improve-productivity-work.png” or “productivity-tips.png”. This lets Pinterest know your pin is about productivity.

When you upload the image to your media files, take the time to give it a title and write an alt-text description. You don’t want to have images with titles like “DSC_56789.jpeg” floating around on the interwebs.

 

Recommended reading: 7 Ways to Optimize Your Website for Pinterest

 

Your URL

As you write your post, you most likely have an idea of what your main keyword is. Make sure it’s included in your URL!

 

Profile

This is the prime space you should definitely take advantage of! Using niche keywords all over your profile gives Pinterest an overview of what you’re about and helps get your account pulled up when someone searched for those keywords.

In the past, Pinterest allowed more characters in business names which is why you see a lot of accounts with profile names like in the screenshot below. Profile names were used to list niches and therefore increase the chances of being found.

As of writing this in January 2019, Pinterest has tightened up the rules and no longer allows business names longer than 30 characters. This means two things.

First of all, Pinterest clearly wants us to use the business name only for its intended purpose. Secondly, if you currently have a business name longer than 30 characters, the only way you’ll be able to keep it, for now at least, is to not update your profile. You won’t be able to save any changes until your business name is within the character limit.

 

You can and should, however, make use of your profile description! In the 160 characters, let people know what you do and how you can serve them. Since you already have a keyword bank set up, pick 2-3 keywords to describe how you can be of use.

 

Board names and board descriptions

Read my post about board optimization for in-depth information about how to make sure your boards are optimized and searchable.

Recommended reading – How to Optimize Your Pinterest Boards

 

Pin titles and pin descriptions

Pin descriptions are the obvious space to add keywords. Before even uploading your pin to Pinterest and saving it to a board, make it your mission to filter out the keywords you should use for that particular pin. That means stretching your keyword research muscles!

Pick a few keywords to include, then write a few sentences telling people what your pin is about. Top it off with a few hashtags. Remember, the goal is to captivate and make people click.

 

Hashtags

Hashtags are becoming a thing on Pinterest and work the same way as on other social platforms. As mentioned before, you can add them to board descriptions but they’re not clickable.

However, hashtag use in pin descriptions is definitely endorsed by Pinterest. Use specific words or phrases that describe the content of the pin. The current suggestion is to use 1-2 relevant hashtags but no more than 20 hashtags per pin.

 

Promoted pins

Keywords are also the key to creating optimized promoted pin campaigns. For starters, use a combination of 20-30 short and long tail keywords that have proven to do well with regular pins.

 

And that’s how you use keywords on Pinterest! Remember, don’t just use keywords. Use the right keywords! Make sure to get a clear understanding of your audience and what they crave, research and then optimize your profile!

 

BEFORE YOU GO, PIN THESE TIPS FOR LATER!

How to Use Keywords on Pinterest

  1. Good Morning. I haven’t heard about the use of a keyword bank. What a fantastic idea. Thank you very much. I’m going to get started on that right away.

    Scott

  2. […] if your like me you might be asking yourself the very same question. What’s a keyword bank? It’s a Master reference list that you’re going to make for the same words that are […]

  3. Megan Doffing says:

    Thank you. This was awesome!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Craft your Pinterest presence, today

pinterest, from a to z

Your service-based business deserves a ridiculously productive, low-cost Pinterest assistant that shaves hours off your workweek by doing all the heavy lifting on Pinterest. But I’m not talking about hiring a flesh and blood human assistant. You can focus on being the heart and brains behind your business by putting Pinterest marketing on software autopilot. […]

4 Effective Ways to Automate Your Pinterest Marketing Strategy

Pinterest pin descriptions are the elevator pitch of your content on Pinterest – short, punchy, persuasive. If only the process of crafting one were as quick and easy. It can be tough to muster up a compelling reason why the reader should read your post in less than 100 characters. Are you confused about pin […]

How to Easily Add a Pin It Button to Your Website

Wouldn’t it be nice to have your website visitors share your content on Pinterest? Well, they can and will, if you make it easy for them! Although the Pin It button has been around for years, there is still a considerable amount of service providers out there not taking advantage of the possibility of more […]

Pinterest and email marketing are the power duo every B2B service-based business needs. Email marketing is far from dead and continues to be one of the most successful ways to attract and engage an audience. Pinterest, on the other hand, is a powerful visual search engine on a mission to serve pinners looking for inspiration […]

Are you close to quitting Pinterest because it feels like you’re wasting your time without getting anything (or very little) in return? Or maybe you’re only getting started with Pinterest & want to avoid common pitfalls.  Either way, here are five common reasons service providers like you struggle to Pinterest (yes, we’re using it as […]

5 Signs You Should Hire a Pinterest Strategist

Are you thinking of including Pinterest in your marketing strategy for your service-based business? Showing up and getting started is often the hardest part – especially if you’re doing it on your own. In some cases, it’s wiser to hire a Pinterest strategist and save a lot of time, energy and effort. But how do […]

Pinterest Best Practices for 2020

It’s time for another update which turns our attention to the way we share our content on Pinterest. In a recent webinar in collaboration with Tailwind, Lucy Matthews (the Partnerships Manager of Pinterest) shared the Pinterest best practices for 2020. Pinterest is constantly evolving and improving and keeping up with the changes can be exhausting. […]

Pinterest vs Instagram: Which is Right For You?

Are you having a hard time deciding what platform you should use for your service-based business – Pinterest vs Instagram? Many creatives and coaches have trouble understanding the difference between the two and how each can work in a marketing strategy. In this post, I’ll explain the differences and give you a guideline for choosing […]

Check these reader favorites

FIRST TIME HERE?

Behind the brand

personal, lifestyle & behind the scenes peeks

The cat’s out of the bag – I’m done with HoneyBook and Hello Bonsai. Yes, I’m crawling back to Dubsado’s loving arms. Yes, I feel like a cheater who’s been given a second chance. But there is no better CRM than Dubsado and I had to give others a try to be convinced. Dubsado was […]

Why I'm Switching Back to Dubsado
What I'm Doing Differently In My Business in 2020

Are you sick of the decade in review and 2020 planning content yet? Honestly, I didn’t even realize until a few weeks ago that yet another decade is ending. The decade I graduated, turned 18, moved out, graduated again, found love, moved again, went freelance, started Jungle Soul Collective, and made some life-altering decisions. A […]

learn more

I wholeheartedly believe that marketing should be simple and effective, not confusing and overwhelming. Hence my passion for the brand-building power of a low-maintenance, high-impact Pinterest presence.

My shtick? One day Pinterest intensives for online service providers ready to stop spinning wheels and get a clear direction to more visibility, clicks, leads, and clients.

I'm here to give you the knowledge, clarity, and confidence you need to take the reins of your Pinterest marketing, book your dream clients, and create a purposeful life that feels good - in both business and at home.

I'm Maris, your Pinterest strategist

meet your confidante

coming soon

Take the 60-second Pinterest next step quiz to find out what level of Pinterest marketing you are at and get a personalized action plan to figure out what you need to do next to get unstuck and unstoppable at growing your business on Pinterest. 

Not sure where to begin?

YOUR NEXT STEPs

next step quiz

Since 2018, it's been my mission to help women in service-based businesses craft a low-maintenance, high-impact Pinterest presence so that they can book their dream clients, cultivate clarity & confidence with their work, and create a purposeful life that feels good — in both business and at home.

begin your pinterest experience

I'm Maris, resident Pinterest nerd and flat white enthusiast, at your service. 

hello there

Soul Mail

Referrals

Contact

Resources

Services

Blog

About

Home

"If you can't do great things, do small things in a great way." - Napoleon Hill

close

NEW HERE? TAKE THE NEXT STEP QUIZ 

get soul mail 

coming soon

error: