4 Surprising Things I No Longer Do for My Business


I'm a Pinterest strategist & consultant, introvert, knitter, and plant whisperer. Since 2018, I've helped women with online service-based business create a simple and effective Pinterest presence that puts them on the map as an expert. If you're looking for marketing education, intentional business tips and a dose of behind the scenes, grab a cuppa & stay a while!


Hey there!

resident pinterest nerd and quiet marketer, at your service.

Let's get to know each other >>







Lately, I’ve been applying KonMari magic to my business and weeding out mindsets, strategies, and tactics that bring anything but joy. It’s been a blast, to say the least.

So whether you love to get a peek behind the scenes or are just binging (hey I see you), this is for you.

4 Surprising Things I No Longer Do for My Business

What I No Longer Do for My Business

1. Send out client materials as PDFs

Earlier this year I made the switch from pdfs to hidden pages on my website.

Look, I’m a sucker for gorgeous, branded, informational pdfs. I’ve delivered pricing brochures, welcome guides, and goodbye packets as pdfs for a better part of running my online business. If done well, it’s an instant client experience upgrade.

But you know what makes for an even better client experience?

Ensuring all my clients – past or present – always have the most up-to-date information about my services and processes.

The problem with pdfs is that the information is hard to update. Once your pdfs are out there, clients can keep them around for years, share them with other people and there’s not much you can do about it other than send out revised copies.

Just this year I had repeat clients (which I’m very grateful though) using my old pricing guides to inquire about services I haven’t offered in years. It gets old pretty quickly.

I don’t want outdated information about my services and processes floating around and cultivating confusion (not to mention extra work for myself), which is why my onboarding and offboarding information are now shared as separate hidden pages on my website. The link never changes, but I can make updates in a jiffy.

2. Offer services outside VIP days

It’s one thing to find a way of working that suits you as a person, and another to find a work schedule that suits your current season of life.

I’ve realized that I don’t thrive working on long-term projects. I hate having to divide my attention between multiple clients. I hate when projects drag on. And I definitely hate when projects overlap.

It’s partly the reason why I stopped offering Pinterest monthly management. I don’t want to just get the job done, I want to do it with drive and passion.

Also, my current season of life is unstable. We’re in the middle of our house build and sharing our time between our city apartment and homestead. With all the madness going on it is not feasible to work the same schedule as I did before.

For me, switching to the VIP day business model (combined with niching down) is the solution for both.

The week I ran my test VIP days was probably one of my most profound aha moments ever! I was like, why haven’t I done this before? It’s genius!

One day of dedicated work on a single client – sign me up! I loved every minute of it and after seeing the affirmative feedback from clients, I was sold.

I love the fact that not only do I get to work in the zone focusing on solving a problem for just one client at a time, but my clients also get the best bang for their buck in a fraction of the time it would usually take.

So long story short, I’ve been thinking that I’ll keep offering them even after we move and settle back into a stable lifestyle.

If you’re intrigued by the idea of a day rate, I recommend checking out Systems Saved Me and Ashlyn Writes’ post.

3. Offer services (and take on clients) that don’t feel right

Um, Captain Obvious?

Nothing surprising here.

Joking aside, it pains me how many times I’ve kept offering a profitable service I didn’t connect with anymore. It’s hard sometimes to let go and step out of the comfy zone.

I started out my online business working on social media for small businesses. Back then I was studying marketing and loved it, not to mention people were always looking for social media help.

But after a couple of years, I lost the spark for handling other people’s socials. It was time to move on. I was so sick and tired of it that I remember to this day what a relief it was to finally sign off on projects that no longer lit me up.

The lesson here is that it’s not worth offering a profitable service if it’s quietly killing you inside. I know for me especially I have to believe in what I’m doing and it has to feel right, otherwise, I’m on a fast lane to burnout.

In the past few years, I’ve stopped offering monthly management and pin graphics because I felt misaligned. I still get people asking about it every now and then but it feels good to refer to someone better suited instead.

Your set of services is something you constantly edit and improve as you gain more experience. It can never go stagnant and feel like a burden.

4. Be afraid to experiment

Experimenting = possibly failing. That’s the mindset I was stuck in for so long.

Oh my god, it has felt amazing(ly terrifying) to steer off the beaten path, take risks and try things out that feel right for me.

Every failed decision and misdirection has brought me closer to the business I want to run. For every failure, there has been a win that has changed JSC for the better.

Running experiments has also taught me that running a business and marketing with your strengths is the only way to go.

For example, last year I decided to finally follow my gut and quit doing calls with my clients in favor of Voxer and email.

Why? Because I’m more well-spoken in written communication. My mind runs a million miles an hour, and when I write, I have the time to get my thoughts in order and communicate more clearly and effectively. Communicating by text is my strength, yet all this time I’d been going against the grain, against my nature.

I just had to let the calls go and see what happened.

Long story short, I wound up discovering there are A LOT more women in business who don’t like communicating over calls.

I now tap into a market of women in business (including HSP and socially anxious women) whose needs have gone unnoticed in our Zoom-crazy world, get to work with my strengths, and communicate better with my clients. Why, oh why didn’t I do this earlier?

Since then I’ve extended the call ban to other people and businesses reaching out asking if we can hop on a call to discuss something that can be said in an email 99% of the time.

Of a long list of things I changed or am changing, these ones made the biggest difference. If you take anything away from this post, be it the permission. Permission to do things your way. Permission to quit. Permission to change. Permission to do something because it’s right for you, not because you “should”. Permission to feel good in your business.

Did something resonate with you? Save it & read again later!

4 Things I No Longer Do for My Business
  1. Abbs says:

    I absolutely love this post Maris. -So glad I found you, and this post. So resonates with me and gives me encouragement to do things my way too.
    Great stuff!

  2. Terre says:

    Great tips. Definitely getting rid of the PDFs. About to add VIP days back and get a city apartment AND homestead ☺️ Seriously, thank you.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Craft your Pinterest presence, today

pinterest, from a to z

Pinterest is the most powerful traffic driver of all social media platforms but can be confusing to understand and use for business. Getting the click – and a website visit – is the ultimate goal of a Pinterest strategy, but it only happens if you’ve done everything right and the stars align. So what does […]

Design Pinterest Images That Get the Click
4 Reasons to Convert to Pinterest Business Account ASAP

If you’re an online service business owner on Pinterest and haven’t converted to a Pinterest business account yet, this is your cue. It’s a simple switch that takes a minute but rewards you with features and information about your account that help you uplevel your Pinterest marketing. So without further ado, allow me to introduce […]

4 Effective Ways to Automate Your Pinterest Marketing Strategy

Your service-based business deserves a ridiculously productive, low-cost Pinterest assistant that shaves hours off your workweek by doing all the heavy lifting on Pinterest. But I’m not talking about hiring a flesh and blood human assistant. You can focus on being the heart and brains behind your business by putting Pinterest marketing on software autopilot. […]

Pinterest pin descriptions are the elevator pitch of your content on Pinterest – short, punchy, and attractive if told to the right person. If only the process of crafting one were as quick and easy. It can be tough to muster a compelling reason why the reader should read your post in less than 100 […]

How to Easily Add a Pin It Button to Your Website

Wouldn’t it be nice if your website visitors shared your content on their Pinterest boards? Well, they can and will if you make it easy for them! Although the Pin It button has been around for years, nearly not enough service providers take advantage of this additional content distribution. This post was first published in August […]

Pinterest and email marketing are the power duo every B2B service-based business needs. Email marketing is far from dead and continues to be one of the most successful ways to attract and engage an audience. Pinterest, on the other hand, is a powerful visual search engine on a mission to serve pinners looking for inspiration […]

Are you close to quitting Pinterest because it feels like you’re wasting your time without getting anything (or very little) in return? Or maybe you’re only getting started with Pinterest & want to avoid common pitfalls.  Either way, here are five common reasons service providers like you struggle to Pinterest (yes, we’re using it as […]

5 Signs You Should Hire a Pinterest Strategist

Are you thinking of including Pinterest in your marketing strategy for your service-based business? Showing up and getting started is often the hardest part – especially if you’re doing it on your own. In some cases, it’s wiser to hire a Pinterest strategist and save a lot of time, energy, and effort. But how do […]

Check these reader favorites


Behind the brand

personal, lifestyle & behind the scenes peeks

As a highly sensitive person, your path to creating a business that supports you in every way and feels good probably looks a bit different than someone who’s not an HSP. Ask me how I know 🙌 Trying to do things the traditional way has led me to overwhelm and burnout many times before. These […]

HSP business

Since mentioning I use Google Drive and Notion together to manage my business, I’ve been getting questions about what information I put into Notion and how I use it. I love not being restricted by the (in)abilities of a project management software and being able to build my own systems in Notion. Particularly as someone who loves to […]

Notion for Small Business
4 Things I No Longer Do for My Business

Lately, I’ve been applying KonMari magic to my business and weeding out mindsets, strategies, and tactics that bring anything but joy. It’s been a blast, to say the least. So whether you love to get a peek behind the scenes or are just binging (hey I see you), this is for you. What I No […]

New brand, new website, who dis? Just kidding, it’s still me but my corner of the internet is sporting a new look. Pop the bubbly and throw all the confetti because we’re celebrating the new era of Jungle Soul Collective! I hope you like it much as I do, especially after I tell you why […]

The cat’s out of the bag – I’m done with HoneyBook and Hello Bonsai. Yes, I’m crawling back to Dubsado’s loving arms. Yes, I feel like a cheater who’s been given a second chance. But there is no better CRM than Dubsado and I had to give others a try to be convinced. Dubsado was […]

Why I'm Switching Back to Dubsado
learn more

I'm a Pinterest strategist and consultant, fan of slow and quiet marketing, fiber crafts enthusiast and a professional green thumb. I'm here to help you build your business through organic discoverability and search marketing.

My core belief is that marketing should be simple but effective, and that's why I love Pinterest consulting. It's such a great way to increase your organic website traffic and connect with aligned clients naturally!

Over the past six years I've helped over two hundred women grow their businesses with Pinterest marketing. My services are a good fit for sensitive or introverted women who feel mainstream marketing is draining, overwhelming, and manipulative.

I'm Maris.

nice to meet you.

Since 2018, it's been my mission to help women in service-based businesses craft a low-maintenance, high-impact Pinterest presence so that they can book their dream clients, cultivate clarity & confidence with their work, and create a purposeful life that feels good — in both business and at home.

begin your pinterest experience

I'm Maris, resident Pinterest nerd and flat white enthusiast, at your service. 

hello there

Soul Mail

Pinterest Q&A







"If you can't do great things, do small things in a great way." - Napoleon Hill


soul mail for introverts and sensitive women in service-based business 

book your strategy consult