Hey, I'm Maris!
Pinterest marketing strategist for introverted, sensitive & neurodivergent service providers
(or anyone who doesn't fit the mold)
For the longest time, I kept thinking there has to be a better way to run a business.
I'd watch other business owners seemingly thrive with their constant Instagram stories, webinars and launches, always being "on" and selling to their audience.
Meanwhile, I'd reluctantly try the strategies and frameworks everyone recommended, burn out spectacularly, then disappear for weeks feeling like maybe I wasn't meant to have a business.
I spent years thinking I was broken at business
The mainstream advice was always the same:
"Just show up consistently."
"Be authentic and vulnerable."
"Get on video or you'll be left behind."
But what if authentic vulnerability for me meant needing substantial alone time afterwards? What if "showing up" and "consistency" felt overwhelming and burnout-triggering? Being on camera drained the life out of me, and it wasn't just something you push through.
Five years ago, I hit my breaking point and said, screw it.
I dropped everything: social media, funnels, launches, urgency tactics, all of it. I kept my website and Pinterest, and that was it. I created only when I had energy. I let things be slow.
And guess what? My business didn't fall apart. It actually grew a little.
But something was still off and I couldn't put my finger on it.
A few years later, in my late twenties, I learned I'm autistic/neurodivergent.
Suddenly everything made sense! I hadn't been failing at marketing. I'd just spent a lifetime masking and trying to fit into a box - and not just as a human, but as a business owner, too. I'd been trying to follow systems built for brains that don't work like mine.
Nothing was wrong with me.
I just needed a different approach.
Here's what I finally understood: Most marketing advice is designed by and for extroverted neurotypicals. It rarely acknowledges that there are other equally valid ways to build a business. Ways that honor different brains, nervous systems, and personalities.
Since then, I've been slowly but surely learning to unmask, not just in my personal life, but in my business too.
on pinterest since
consulting since
twelve+ years
nine+ years
seventeen+ years
blogging since
2015
Everything happens asynchronously through email and messaging (text, audio). No calls, ever. This isn't just an aversion or a preference. It's how I do my best strategic thinking, and how you get to process information on your own time without pressure. (It also helps tremendously when my clients span multiple time zones.)
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I design Pinterest strategies that actually work for brains like ours. The right boards, the right keywords for Pinterest SEO, content that keeps attracting people long after you hit publish. Because I navigate executive function challenges too, I build systems that don't rely on you being "on" all the time.
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I build white space into everything: my schedule, project timelines, expectations. My energy naturally fluctuates, so I design for it instead of fighting it. My systems keep everything steady, no matter what week it is.
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I'll always tell you what's working and what's not, kindly but clearly. Sugarcoating doesn't help anyone. We're building Pinterest marketing strategies designed to last for years, not just the next few weeks.
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I move with the seasons. Living in the countryside has taught me to honor natural rhythms. Autumn through spring is my deep work season. When the world outside is quiet, I'm cozy inside creating strategies and diving into client work. Summer is for being outside: gardening, living, working less.
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Since I'm always pottering in my garden, I keep drawing new parallels between gardening and marketing. But to it keep simple for now, I think of marketing a lot like gardening: you sow seeds with intention, tend carefully, and let time do its magic. Rushing and skipping steps doesn't grow much worth keeping.
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What you can expect
How we'll work together
flat whites per day
powered by
years in total
studied pinterest marketing
clients to build their Pinterest presence
worked with
Maybe you've been told you're "too sensitive" for business. Maybe you've tried the "normal" ways and ended up exhausted. Maybe you just want to build something that doesn't require you to perform a personality you don't have.
If you're ready to wave bye to the guru-approved ways of running a business and doing marketing, and turn up as your true (weirdly awesome) self, welcome 👋
If any of this resonates, you're in the right place.
sewing a spring-autumn coat
next project on your list?
block-heel sandals
heels or flats?
dresses
pants or dresses?
our dream home - 160+ year old homestead in the countryside
happy place?
flat white at home, Aperol Spritz or red wine on a night out
DRINK OF CHOICE?
half-assing
biggest pet peeve?
Desperate Housewives
most likely to binge-watch?
vegetarian lasagna, all day every day
go-to comfort food?
no alarm, just knitting in bed with a cup of coffee
best way to start the day?
deep, dark, murky water
biggest fear?
oldies, but goodies
on your record player?
Obsessed with New Zealand and recently Andorra!
FAVORITE PLACES you've EVER BEEN to?
knitting, sewing & gardening
favorite ways to spend your time?
INFJ + Cancer + 1w2 (aka the reformer & helper)
personality, sun sign & enneagram?
Here’s a little peek into who I am—personality-wise and beyond.
LET'S get to know each other
Where would you like to go next?
READY TO BEGIN?
learn & explore
work with me
Looking for gentle, but actionable advice? Head over to the blog for Pinterest tips, mindful marketing ideas, and encouragement to grow your business your way.
dive in
Feeling ready to dive in?
Book a Pinterest consultation, and let’s create a marketing plan that aligns with your pace for sharing your business online.
BOOK NOW
Ready to create a Pinterest strategy that feels sustainable and tailored to your unique business and energy? Explore my services and see how we can build a Pinterest presence together.​​​​​​​
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Soul Mail is my cozy newsletter for introverted and sensitive women in service-based business, exploring quieter, more authentic ways to grow—without the noise of traditional marketing and business advice. If you're looking for gentle and sustainable ways to grow your business, I’d love for you to join me. Once or twice a month, I’ll share reflections, lessons, and resources to support you in growing your business at your own pace.
