I’ve noticed a slight skepticism about Pinterest business accounts among some creatives. They’re so used to thinking of Pinterest as the fun place to search for inspiration, save great ideas and get inspired. They don’t want to give up the familiarity and comfort.
If that’s you, I’m here to tell you that
a) you don’t have to give that up and
b) NOW is the right time to make the switch.
While Pinterest is absolutely fun, it’s also a goldmine for growing your business and if you’re not utilizing it, you’re missing out on traffic, leads, subscribers and exposure!
Converting to a business account does not eliminate the fun personal aspect of Pinterest. In fact, the two aspects work together perfectly.
So if you’re still on the fence about converting to a business account, I’m giving you four practical reasons your business needs a Pinterest business account.
4 REASONS YOU NEED A PINTEREST BUSINESS ACCOUNT
1. IT’S REQUIRED
To be honest, I could start and could end the post here because this is a comprehensive reason.
Pinterest’s Terms of Service state that if you’re using Pinterest for work or for commercial reasons (for example earning money by driving traffic to your products and services), it’s required that you sign up for a business account and agree to Business Terms of Services.
Here’s the quote from Pinterest:
If you want to use Pinterest for commercial purposes you must create a business account and agree to our Business Terms of Service. /–/ Also, if you are using Pinterest for work, you need to set up a business account.
That means if you’re promoting your business from a personal account, that account could get shut down for violating the TOS. Pinterest has been shutting down accounts for all sorts of reasons lately, so do not put it past them.
Recommended reading: How to Convert Your Personal Account Into a Pinterest Business Account
2. ACCESS TO BUSINESS TOOLS
Like I said before, business account does not mean all the fun is gone. Your boards and pins will still be there and you can use the account the same way as before.
The one big difference is that you’ll gain access to awesome pro tools every business needs, including Rich Pins, analytics and Promoted Pins.
Rich Pins are enhanced pins that include metadata on the pin itself, giving more information and making pins more actionable. Compared to regular Pins, Rich Pins are more informational – metadata is grabbed from your site and displayed on Pinterest. The awesome thing is that if you make changes, Pinterest automatically updates your Rich Pins too (prices, for example).
Do you need Rich Pins? The answer is simple: yes. If you have a business and produce content, you need Rich Pins.
Pinterest is a search engine and you want your content to show up in search. Rich Pins make your content stand out. Extra information on the Pin makes the Pin more useful and relevant for viewers searching for similar content. Pinterest also favors Rich Pins and shows them more than good old regular pins.
Recommended reading: The Complete Guide to Rich Pins
Pinterest ads are called Promoted Pins.
A Promoted Pin is a regular pin you already have on one of your boards and that you pay a little money to get them seen by your target audience. It’s a lot like Facebook or Instagram ads but even more natural. Your audience can save your Promoted Pin and increase the reach of your pin even more.
So if you plan to boost your pins in the future, heads up! Promoted Pins are only available to business accounts.
Analytics is the word so many are afraid of. Numbers, charts and graphs can seem daunting but if you already have your website hooked up to Google Analytics, you know that having an understanding of your stats helps you make decisions and improve the weak parts of your business.
Pinterest analytics is actually pretty straightforward and simple. Analytics is also a crucial part of growing your business on Pinterest.
All these numbers and graphs help you track how you’re doing on Pinterest and tweak your strategy accordingly to get the most out of the platform. Pinterest gives you an overview of the people you reach, activity from your website (so you can see what content people like the most), and how pins on your account are doing (impressions, clicks, saves).
Pinterest itself said it best:
Use Pinterest Analytics to refine your Pinterest strategy and get better performance. Our tools help you measure Pin performance, analyze traffic and learn more about what your customers want.
3. GIRL, YOU’RE A PROFESSIONAL!
I know you’re a bomb professional with a legit business but we want to convey that professionalism on Pinterest too, right!?
The good news is that now that you have a business account, you’ll look a heck of a lot more trustworthy and credible on Pinterest. Instead of your name, you get to display your business name in your profile. Your account tells everyone willing to listen who you are, what you do and who you do it for.
Your pins are not nameless and faceless. They’re now perfectly branded across Pinterest because thanks to Rich Pins, your beautiful face and business name will show up next to every pin from your website, no matter whether you pinned it or someone else did.
And because of analytics, you can constantly tweak your pins and strategy to make the most out of Pinterest.
4. IT’S FREE… AND THERE ARE NO DOWNSIDES
Some good things in life are free and Pinterest business account is one of those good free things.
You don’t lose anything but gain awesome tools that help you leverage Pinterest for your business.
Pinterest is a business-friendly search engine. Unlike Facebook where it’s getting increasingly more difficult to get results without cashing out your hard-earned dollars, Pinterest works with you, not against you. They help your content get seen, if only you make the effort.
So, are you ready to switch? It takes less than a minute! If you’d rather use a structured list to ensure your newly converted account is properly set up, download the Pinterest Audit checklist below.