How to Quickly Claim Your Website on Pinterest (& Why You Should)


I'm a Pinterest strategist & consultant, introvert, knitter, and plant whisperer. Since 2018, I've helped women with online service-based business create a simple and effective Pinterest presence that puts them on the map as an expert. If you're looking for marketing education, intentional business tips and a dose of behind the scenes, grab a cuppa & stay a while!


Hey there!

resident pinterest nerd and quiet marketer, at your service.

Let's get to know each other >>







Pinterest is a great place to brand yourself, serve your audience with great content and grow your email list. A great way to confirm how legit you are is claiming (also known as verifying) your website on Pinterest. It’s one of the most important steps of starting a business account. Why? You’ll soon see.

In this post, we’ll talk about it’s so important that you claim your website on Pinterest and how to do it (without a line code).

How to Claim Your Website on Pinterest

Claiming Your Website on Pinterest

For those wondering… Why you should claim your website on Pinterest

As I said, claiming your website is one of the most important steps of starting a business account and it has to be done before you can apply for Rich Pins. It may sound weird but this small change can seriously increase your chances of sending traffic to your content, growing an audience, and building your business.

Claiming your website signals to Pinterest that you are an authentic business and Pinterest should be distributing your content. Unlike Facebook, Pinterest is business and content creator-friendly and always helps your content get seen (if only you make the effort).

After verifying, all and any pins coming from your domain will be automatically associated with your Pinterest profile. Your profile photo and name will be added to the pin and users can click through to your website – this helps build brand awareness.

Another great benefit you’ll get by verifying your website is access to is website analytics with information on what content your audience interacts with and saves the most and how your pins are doing.

How to Claim Website on Pinterest (for WordPress users)

To claim your website, you’ll have to have a Pinterest business account.

Recommended: How to Convert Your Personal Account Into A Pinterest Business Account

As of 2022, you can claim multiple websites per one Pinterest account and it has to be either your main website domain (, a subdomain (, or a subpage like

NB! This instruction is WordPress-specific. If you’re using Squarespace, please refer to their instruction.

Step 1

Log into Pinterest, click on the three dots in the top right corner, and select Settings.

Step 2

Click on the Claim section under your Pinterest settings. Enter your URL and click Claim.

Step 3

You can claim your website either by adding a meta tag to your website header or uploading an HTML file to your website’s root folder.

For most people adding a meta tag into the header is easier but for the sake of this tutorial, I’m going to show you both ways.

Claim your website with HTML tag

Step 1

To add a tag into the header of your website, pick Add HTML tag and select Next.

Step 2

You’ll need to copy the code into the head section of your site so copy it to the clipboard before moving on. Leave the Pinterest window open.

There are two ways to add the code into the header.

First, check your theme options – you might have a built-in script option. In that case, paste the code under header scripts and save changes.

If your theme doesn’t have a script option, simply install the Insert Headers and Footers plugin and activate it.

Step 3

Navigate to Settings -> Insert Headers and Footers and paste the code under Scripts in Header. Click Save.

Step 4

Go back to Pinterest to finish the process. Click Next in the Pick claim option window you left open earlier.

You’ll be taken back to the settings page and there should be a green confirmation that the review process is happening. You’ll receive a confirmation email. The process can take up to a day but generally, it happens within 30 minutes. My website was confirmed within 15 minutes.

Every once in a while Pinterest glitches and it doesn’t work. In that case, go through the process again.

Claim your website by uploading HTML file

Step 1

From the Pick claim option window select Upload HTML file and download the file. Don’t close the Pinterest tab yet.

The HTML file usually looks something like this:

This HTML file has to be uploaded to your website’s root folder. On WordPress, the root folder is usually called public_html.

If you can access your web hosting files via a platform like cPanel, you can upload it directly to your server. Another option is to use an FTP client. Directions may vary a little depending on your web host so ask for help or use the HTML tag method because it’s easier.

In this tutorial, I assume you can access your web hosting files via cPanel.

Step 2

Log into your cPanel and select File Manager.

Step 3

In the server folder tree on the left side click on your root folder. On WordPress, the root folder is usually called public_html. You’ll now see the contents of your root directory on the right side. This is where you’ll upload the HTML file.

Step 4

On the top menu select Upload.

In the File upload window upload your file.

Refresh the directory. Your file should now be there.

Step 5

Go back to Pinterest to finish the process. Click Next in the Pick claim option window you left open earlier.

You’ll be taken back to the settings page and there should be a green confirmation that the review process is happening. You’ll receive a confirmation email. The process can take up to a day but generally, it happens within 30 minutes. My website was confirmed within 15 minutes.

There you go, that’s all there is to it. Now that your website is verified, how about applying for Rich Pins to give your pins another boost? Read my complete guide on Rich Pins to learn why Rich Pins are so powerful!

Did this help? Save it for later!

How to Claim Your Website on Pinterest
  1. Francis says:

    awesome post,twas really helpful.

  2. Hi Junglesoulcollective, honestly speaking, your information was very helpful.

    You made it seem so simple. I’m trying to see whether Pinterest can do anything for my review site’s traffic.

    I review air purifiers. And I am trying to get a few more eyeballs on my content. Again, thank you.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Craft your Pinterest presence, today

pinterest, from a to z

Pinterest is the most powerful traffic driver of all social media platforms but can be confusing to understand and use for business. Getting the click – and a website visit – is the ultimate goal of a Pinterest strategy, but it only happens if you’ve done everything right and the stars align. So what does […]

Design Pinterest Images That Get the Click
4 Reasons to Convert to Pinterest Business Account ASAP

If you’re an online service business owner on Pinterest and haven’t converted to a Pinterest business account yet, this is your cue. It’s a simple switch that takes a minute but rewards you with features and information about your account that help you uplevel your Pinterest marketing. So without further ado, allow me to introduce […]

4 Effective Ways to Automate Your Pinterest Marketing Strategy

Your service-based business deserves a ridiculously productive, low-cost Pinterest assistant that shaves hours off your workweek by doing all the heavy lifting on Pinterest. But I’m not talking about hiring a flesh and blood human assistant. You can focus on being the heart and brains behind your business by putting Pinterest marketing on software autopilot. […]

Pinterest pin descriptions are the elevator pitch of your content on Pinterest – short, punchy, and attractive if told to the right person. If only the process of crafting one were as quick and easy. It can be tough to muster a compelling reason why the reader should read your post in less than 100 […]

How to Easily Add a Pin It Button to Your Website

Wouldn’t it be nice if your website visitors shared your content on their Pinterest boards? Well, they can and will if you make it easy for them! Although the Pin It button has been around for years, nearly not enough service providers take advantage of this additional content distribution. This post was first published in August […]

Pinterest and email marketing are the power duo every B2B service-based business needs. Email marketing is far from dead and continues to be one of the most successful ways to attract and engage an audience. Pinterest, on the other hand, is a powerful visual search engine on a mission to serve pinners looking for inspiration […]

Are you close to quitting Pinterest because it feels like you’re wasting your time without getting anything (or very little) in return? Or maybe you’re only getting started with Pinterest & want to avoid common pitfalls.  Either way, here are five common reasons service providers like you struggle to Pinterest (yes, we’re using it as […]

5 Signs You Should Hire a Pinterest Strategist

Are you thinking of including Pinterest in your marketing strategy for your service-based business? Showing up and getting started is often the hardest part – especially if you’re doing it on your own. In some cases, it’s wiser to hire a Pinterest strategist and save a lot of time, energy, and effort. But how do […]

Check these reader favorites


Behind the brand

personal, lifestyle & behind the scenes peeks

As a highly sensitive person, your path to creating a business that supports you in every way and feels good probably looks a bit different than someone who’s not an HSP. Ask me how I know 🙌 Trying to do things the traditional way has led me to overwhelm and burnout many times before. These […]

HSP business

Since mentioning I use Google Drive and Notion together to manage my business, I’ve been getting questions about what information I put into Notion and how I use it. I love not being restricted by the (in)abilities of a project management software and being able to build my own systems in Notion. Particularly as someone who loves to […]

Notion for Small Business
4 Things I No Longer Do for My Business

Lately, I’ve been applying KonMari magic to my business and weeding out mindsets, strategies, and tactics that bring anything but joy. It’s been a blast, to say the least. So whether you love to get a peek behind the scenes or are just binging (hey I see you), this is for you. What I No […]

New brand, new website, who dis? Just kidding, it’s still me but my corner of the internet is sporting a new look. Pop the bubbly and throw all the confetti because we’re celebrating the new era of Jungle Soul Collective! I hope you like it much as I do, especially after I tell you why […]

The cat’s out of the bag – I’m done with HoneyBook and Hello Bonsai. Yes, I’m crawling back to Dubsado’s loving arms. Yes, I feel like a cheater who’s been given a second chance. But there is no better CRM than Dubsado and I had to give others a try to be convinced. Dubsado was […]

Why I'm Switching Back to Dubsado
learn more

I'm a Pinterest strategist and consultant, fan of slow and quiet marketing, fiber crafts enthusiast and a professional green thumb. I'm here to help you build your business through organic discoverability and search marketing.

My core belief is that marketing should be simple but effective, and that's why I love Pinterest consulting. It's such a great way to increase your organic website traffic and connect with aligned clients naturally!

Over the past six years I've helped over two hundred women grow their businesses with Pinterest marketing. My services are a good fit for sensitive or introverted women who feel mainstream marketing is draining, overwhelming, and manipulative.

I'm Maris.

nice to meet you.

Since 2018, it's been my mission to help women in service-based businesses craft a low-maintenance, high-impact Pinterest presence so that they can book their dream clients, cultivate clarity & confidence with their work, and create a purposeful life that feels good — in both business and at home.

begin your pinterest experience

I'm Maris, resident Pinterest nerd and flat white enthusiast, at your service. 

hello there

Soul Mail

Pinterest Q&A







"If you can't do great things, do small things in a great way." - Napoleon Hill


soul mail for introverts and sensitive women in service-based business 

book your strategy consult