Are you considering using Pinterest to grow your service-based business? Getting started with Pinterest can feel overwhelming, especially if you’re trying to figure it all out by yourself. I get it, Pinterest feels so big and daunting, and sometimes you just don’t know where to begin.

Sometimes, it makes sense to hire a Pinterest strategist. It can save you time, energy, and stress while giving you the clarity and confidence to move forward.

But how can you tell if now is the right time to hire one? These five key signs will help you decide if outsourcing Pinterest marketing to an expert is the right next step for you.

5 Signs You Should Hire a Pinterest Strategist

1. You know Pinterest could be a great source of business growth but you’re unsure how to start

Something that happens with my clients that can also be true for you is that you’re confident that Pinterest could help grow your business by driving traffic and attracting aligned potential clients. But when it comes to creating a plan, you feel stuck and unsure where to begin. You’re looking for guidance to confidently move forward with your Pinterest strategy.

If this lack of clarity and direction is holding you back, working with a Pinterest marketing strategist can make all the difference. Services like Pinterest account setups, audits, and strategy consultations are highly sought-after for a reason: they provide you with the tools and guidance needed to confidently start, grow, and maintain your account.

A Pinterest strategist will craft a tailored strategy, set up your profile with a solid foundation, and provide streamlined systems to simplify your Pinterest marketing. They can also audit your existing account to identify untapped opportunities, correct mistakes, and replace outdated tactics with best practices.

2. You feel overwhelmed and confused by all the information out there

Starting a Pinterest account often leads service-based business owners to a DIY rabbit hole. After all, countless blog posts and articles are promising to guide you every step of the way. While it’s possible to piece things together on your own, the sheer volume of information can feel overwhelming and leave you stuck in the research phase.

I also find that much of the Pinterest content online is outdated, and for new users, it can be difficult to tell what’s still relevant.

Pinterest is always evolving, and I try to keep my posts up to date by revisiting old articles to revise or refresh them. However, I know many Pinterest experts prefer to leave outdated tips as-is while simply publishing new content on top.

That’s where a Pinterest strategist comes in. Not only can they craft a custom strategy tailored to your business, but they can also clear up common pitfalls and misinformation. For example, I often guide my clients through what I now fondly refer to as “Pinterest myth-busting sessions.” In these consultations, clients who want to DIY their Pinterest strategy bring their questions, and we work together to clarify what they should and shouldn’t do.

Working with a Pinterest consultant can save you time and avoid the frustration of trying outdated advice or strategies that don’t align with your business.

3. You’re looking for a gentler, less intense marketing strategy

If you’re already juggling social media platforms and feel drained by the constant demand for content creation and engagement, the idea of adding another platform like Pinterest might feel overwhelming. But here’s the thing: Pinterest is not social media.

Unlike Instagram or TikTok, Pinterest is a visual search engine, not a social network. This means it doesn’t require you to post stories daily or engage in constant conversations to stay visible. Once your Pinterest account is set up with a solid foundation, it becomes a low-maintenance tool that works in the background to attract traffic and potential clients to your website.

For my fellow introverts, highly sensitive persons (HSPs), and anyone who prefers a more calm and intentional marketing approach, Pinterest is an ideal alternative to social media marketing. It allows you to maintain an online presence without the energy-draining demands of social media. You can strategically plan your pins, create when you feel like it, and schedule them to go live, freeing you from the stress of being “on” all the time.

Related reading: Marketing without Social Media: Lessons from 5 Years of Business without Instagram

If you’ve been putting off Pinterest because you don’t have the time or energy to dive into it, now is the perfect time to hire a Pinterest strategist. A strategist can handle your account setup, create a tailored strategy, conduct keyword research, create your profile and boards, or even create visual assets for you. They’ll streamline everything so you only have a simple system to follow once a month, letting Pinterest work for you without burnout.

Related reading: Slow Marketing: How to Choose Content Marketing Strategies That Feel Good & Attract Aligned Clients

4. You have already tried Pinterest, but aren’t seeing results

You may have already given Pinterest a shot, but if your traffic is inconsistent, non-existent or you’re not converting visitors into leads or clients, it’s easy to feel frustrated and discouraged. You might even be wondering why Pinterest isn’t delivering the results you were expecting.

Pinterest can be a powerful long-term marketing strategy for your business, but it’s important to understand how to use it effectively. It’s not just about pinning content; it’s about creating a strategy that aligns with your business goals and understanding how Pinterest fits into your broader marketing ecosystem.

If you’ve tried Pinterest without seeing the results you want, this is a sign that a Pinterest strategist could help. They can review your current approach, identify any gaps, and implement the latest best practices to optimize your profile and content.

5. You have no idea how to convert Pinterest traffic to sales

Simply being present on Pinterest won’t automatically book you out. Pinterest is a powerful tool for attracting potential clients, but you need more than just traffic to see tangible results.

If you’re driving Pinterest traffic to your website without a clear strategy for what happens next, those visitors will likely drop off without taking any action. You might end up frustrated and wondering why your efforts aren’t paying off.

I’ve seen it happen too many times. Pinterest audits often reveal that the reason my client is not seeing results from Pinterest lies within their website and/or the sales funnel. Business owners put in the work to create great content and attract an audience, but without understanding how to nurture that traffic into conversions, they end up feeling like their Pinterest efforts were a waste of time.

That’s another thing a Pinterest strategist can support you with. My Pinterest marketing services take a holistic approach. Pinterest isn’t just a standalone platform; it works seamlessly with your website and overall content marketing strategy.

Whether I’m working on your Pinterest strategy, auditing your profile, or providing consultation, I always consider how Pinterest integrates into your existing marketing ecosystem. I analyze your website and client journey from the perspective of your potential clients, offering recommendations on how to improve the user experience and guide visitors toward taking action. While Pinterest brings people to you, it’s your website that does the selling, and having a clear plan in place makes all the difference in turning casual visitors into committed clients.

If you’re ready to embrace a calm and intentional Pinterest strategy, I’d love to help!

Whether you’re looking for a tailored strategy, an audit, or a consultation, explore my services here.

Not sure which service is the best fit? Book a Virtual Office Hour, and let’s figure it out together.

Before you go, pin this post for later!