Are you thinking of including Pinterest in your marketing strategy for your service-based business? Showing up and getting started is often the hardest part – especially if you’re doing it on your own.
In some cases, it’s wiser to hire a Pinterest strategist and save a lot of time, energy, and effort. But how do you know it’s time to get a Pinterest strategist on the job? Look out for these five undeniable signs it’s time for you to outsource Pinterest to an expert!
5 Signs You Should Hire a Pinterest Strategist
1. You know Pinterest could be an incredible source of growth but you need direction and guidance
There is no doubt in your mind that Pinterest can help you boost your traffic, attract your ideal clients, grow your email list and sell your services, but when it comes to getting started, you’re not sure how to do it best. You would like some guidance and clear direction so you know how to best go about it.
If a lack of direction is holding you back, working with a Pinterest marketing strategist on your new Pinterest account will give you the clarity you need to take action.
Pinterest set-ups and audits are the most sought-after Pinterest strategist services for a reason. It gives you the foundation and strategy you need to start, grow, and maintain your account.
2. You’re overwhelmed and confused by all the information out there
Many service-based businesses starting a Pinterest account adopt a DIY approach and turn to Google or Pinterest for help. After all, there are articles and blog posts detailing every step of the way and it is totally possible to figure it out yourself.
However, some don’t ever get past the initial research phase because all that information knocks the wind out of them and they give up before getting started. #informationoverload
Feeling overwhelmed and confused can leave you spinning your wheels for too long. That’s why it’s important to use the help of a Pinterest strategist who will craft a custom Pinterest strategy that works for your business and niche and creates a roadmap to get you from A to Z. The result? You skip the overwhelm that goes along with figuring it out on your own (plus you’ll save a lot of time).
A Pinterest strategist can also help you avoid implementing ill-fitting advice and spending time trying to make it work, only to fail. After all, not all information on the internet will be good for your business.
3. You’re already juggling to many social media platforms at once
What if you’re focusing all your marketing efforts on keeping up with social media and the thought of adding another platform to the mix is more than you can stand? Fair enough.
However, Pinterest is not social media. It doesn’t require daily engagement. In fact, maintaining and growing a Pinterest business account that is properly set up is a low-maintenance task. Especially compared to Instagram.
So if your marketing goals require Pinterest and you’re putting it off because you don’t have time to get started, now is the time to hire a Pinterest strategist.
A Pinterest strategist can take care of the account setup (including a custom strategy and marketing plan), keyword research, and profile optimization, as well as create your visual assets and an efficient system for managing your account – so you only have a checklist to follow once a month.
Recommended reading: Pinterest vs Instagram: Which Is Right for Your Business?
4. You don’t have time to set up Pinterest but would use it if it were set up for you, the right way
Pinterest would be great but you have other, more important things to do in your business. Offer a service, work with clients, grow your list, develop a course, whatever it is, you need to focus on it. Trying to make Pinterest work while you have all these other things going on is not ideal.
However, if your Pinterest presence was created for you using the latest best practices, you’d use it and leverage it. If this is the case, it would be a good idea for you to hire a Pinterest strategist.
5. You have no idea how to convert Pinterest traffic to sales
I’ll be honest with you.
If you DIY your Pinterest strategy without understanding how Pinterest traffic could turn into sales, there’s a great chance your Pinterest efforts will flop and you quit in a few months’ time, frustrated and angry at yourself for having wasted time.
I’ve seen it happen way too many times.
Think about it! If you make all the effort to attract your audience, only for them to drop off without taking action, it’s a sign you should work with a Pinterest expert to get your ducks in a row.
A good Pinterest strategist understands that Pinterest does not sell your services, you and your website do, and in order to turn visitors into subscribers, leads and clients, you need to be strategic and have a conversion plan in place.