Pinterest and email marketing are the power duo every B2B service-based business needs. Email marketing is far from dead and continues to be one of the most successful ways to attract and engage an audience.
Pinterest, on the other hand, is a powerful visual search engine on a mission to serve pinners looking for inspiration with the best content available.
What You Need to Know About Using Pinterest to Grow Your Email List
Pinners are looking for solutions and they’re ready to take action, making Pinterest the perfect place to grow your email list. According to Pinterest stats, over 300 million people worldwide use Pinterest every month. 84% use Pinterest when deciding what to buy, and 98% have tried something they found on Pinterest. Social media is for connection and inspiration, and Pinterest is for action-taking.
1. Start with your audience in mind
Marketing on Pinterest always starts with your audience. Pinners are more self-focused than social media users. They are thinking about solving their own problems and care about if and how you can help them. But they’re also action-takers.
The best way to approach your audience on Pinterest is to make it about them.
Growing your email list with Pinterest starts with getting clear on your niche – the person you serve and the problem you’re solving. This is the foundation your business needs to have before you can build a converting lead magnet that attracts the right people. If you can’t pinpoint who you’re serving and how you help them, you’re going to send out mixed messages and attract the wrong audience.
Getting clear on your niche also means making sure your content strategy hits a sweet spot. Is it super valuable for your audience while also helping you achieve a business goal by leading your audience through the funnel?
Why use a lead magnet to grow your list with Pinterest?
Your lead magnet is an enticing reason for your audience to sign up for your list. You have something your audience wants and they’re willing to exchange their email in return for that information. It provides instant satisfaction and a quick fix for a problem. A lead magnet works best if it solves one specific problem for one specific person. After all, to get signups, it needs to speak to your audience and spark a need.
Another thing to note is that if your lead magnet is created with a specific person and problem in mind, it will also be in line with your paid offer(s).
What kind of lead magnet to create?
It depends on your audience and offers. A good way to get an insight into what your audience is struggling with is to conduct market research in Facebook groups where your audience hangs out. Ask your people on Instagram, and pay attention to Google results (what questions come up the most?). Take a look into your analytics – what is your most popular blog post? What questions are your clients always asking?
Get the rest of the 4 tips on the JumpStory blog ⬇
I’ve written an article for the JumpStory blog where I cover the five essential tips for leveraging Pinterest marketing for the good of your email list – read it here.
I was torn planning this article because there is so much to be said about Pinterest + email!
Here’s what made its way to this post:
– the oh-so-important factor (that way too many service providers dismiss) to keep in mind when starting out using Pinterest to grow your list
– how finding your sweet spot will help you serve your audience better on Pinterest and in their inbox
– what your brand impression has to do with your Pinterest and email strategy (um, it has everything to do with it!)
– why traffic isn’t converting to subscribers (you can turn it around!)
– the reason why fear and perfectionism damage your reputation as a content creator. Seriously, get out of your way.
I’ve always ignored email marketing but now i’m beginning to see how it’s such an embarrassment of blessings for long term growth….