You started your business because you have something real to offer - you know, expertise, genuine value, the kind of insight that truly helps people. But if you've ever tried to "market yourself" the usual way, you probably know the feeling: it's like a never-ending hamster wheel!
Instagram stories? Just the thought of being "on" every day makes you want to hide under a blanket.
Networking? Your social battery flatlines halfway through, and you spend the next week recovering (story of my life).
And then there's the classic advice: "Just be consistent!" Easy for someone to say when "showing up" doesn't drain the very energy you need to serve your clients. 🙄
The thing is: you're not bad at marketing.
Your brain is simply running a different operating system, and none of the common marketing manuals are written for your OS!
Imagine your aligned clients are finding you on their own through targeted search terms like "seo strategist for wedding photographers" or "neurodivergent business coaching". They explore your world at their own pace, and when they finally reach out, it's not to "pick your brain", it's because they're genuinely ready to collaborate.
Pinterest is a search engine where people come with the intention to look for something specific. When someone searches "showit website template for coaches" or "website design for copywriter", they're not doomscrolling. They're seeking solutions, and that changes everything.
You build your Pinterest strategy around what your aligned clients are already searching for, not guessing what might catch attention in a crowded feed.
Pinterest marketing is very introvert and neurodivergent business owner friendly (which we love, obviously). Instead of never-ending daily posting, you create your pins in focused bursts when your energy allows, and schedule them out.
Pinterest SEO is slow and sustainable. Pinterest content has a long shelf life (months and years, even), and it tends to snowball over time. For example, 33% of my Pinterest traffic today comes from a single pin I published in 2019! That's a lot of heavy lifting from a pin I haven't touched in years. But that's the thing: properly keyworded pins are evergreen and pop up in searches years down the line.
Pinterest also respects your energy and capacity. You can batch your content during higher energy periods, then step back and focus on your clients, knowing your Pinterest content continues to work for you in the background.
I'm a Pinterest strategist and consultant for introverted, neurodivergent, and highly sensitive service providers. I get it because I am all of those things and I've lived it.
For years, I tried to do business and marketing the "right" way. You know, hustling on socials, launches, funnels, constant visibility and striving for more. Everyone else seemed to thrive on it, while I burned out spectacularly.
Five years ago, I hit a wall. I dropped everything! No more social media, no more funnels, no frantic urgency. I kept my website and Pinterest, and that was it. And here's the surprise twist: my business didn't collapse, it actually grew.
A couple of years later, on the verge of my 30s, I learned I'm autistic with a splash of ADHD sprinkled in, and suddenly, the remaining puzzle pieces clicked into place. I hadn't been bad at marketing, I'd just been using tactics and systems built for brains that don't work like mine.
Now I help other introverted, sensitive and neurodivergent entrepreneurs create Pinterest marketing strategies that attract their aligned clients organically and without draining the life out of you.
I work completely asynchronously (no calls, ever), follow seasonal rhythms, and design Pinterest strategies for brains that need deep focus, lots of white space, and rest built in.
Perfect if you know: "I want Pinterest to work, so build me the foundation."
I personally create your complete Pinterest marketing strategy: keyword research for Pinterest SEO, strategic boards, content optimization, and 30 days of implementation support.
Perfect if you're wondering: "What's actually wrong with my current setup?"
Comprehensive Pinterest SEO analysis of your existing account with specific recommendations. Know exactly what to fix for better results without starting from scratch.
Perfect if you're wondering: "Is Pinterest actually right for my business?"
Get clear direction on whether Pinterest marketing fits your business model, what preparation you need, and your specific next steps (including "not now" if that's honest).
Soul Mail is my cozy newsletter for introverted and sensitive women in service-based business, exploring quieter, more authentic ways to grow—without the noise of traditional marketing and business advice. If you're looking for gentle and sustainable ways to grow your business, I’d love for you to join me. Once or twice a month, I’ll share reflections, lessons, and resources to support you in growing your business at your own pace.
Any service provider working online
Course creators and educators
Designers and creatives working with other businesses
Coaches and consultants serving specific audiences
Pinterest might be perfect for you if you prefer behind the scenes work to outward-facing posting, have valuable expertise but hate traditional marketing, want to attract clients organically instead of chasing them across social media platforms.
Find articles, tips, and guides to support you in growing your business sustainably with more
ease, calm, and creativity.