i'm currently rebranding & things are a bit messy. bear with me, please :) 

Pinterest Best Practices for 2020: 5 Ways to Use Pinterest for Business

facebook

Since 2018, I've helped creative women create a soulful, simple, and effective Pinterest presence that puts them on the map as an expert.  Now I'm here as your Pinterest confidante, helper and friend. If you're looking for marketing education, intentional business tips and a dose of real life, grab a cuppa & stay a while!
 


I'M MARIs.

Hey there!

resident pinterest nerd and flat white enthusiast, at your service.

Let's get to know each other >>

@junglesoulcollective

YOU CANNOT MISS THIS

PINTEREST

BUSINESS

EMAIL MRKT.

Pinterest Roadmap

download now

free

Pinterest Audit

download now

free

It’s time for another update which turns our attention to the way we share our content on Pinterest. In a recent webinar in collaboration with Tailwind, Lucy Matthews (the Partnerships Manager of Pinterest) shared the Pinterest best practices for 2020.

Pinterest is constantly evolving and improving and keeping up with the changes can be exhausting. However, tweaking your Pinterest strategy will help you maximize your efforts and use Pinterest for your business in the most effective way possible.

In this post, I cover the 5 ways you can best tweak your Pinterest activities going forward.

 

This post contains affiliate links for Tailwind, a Pinterest marketing partner. Using the links in this post, you can try Tailwind by scheduling up to 100 pins for free. If you click through and sign up for a paid plan, I will receive a commission. I was also compensated for this post, though all opinions are my own. Tailwind is a company whose product I use, love and wholeheartedly recommend to my clients and readers. It’s especially helpful in the context of this article! 

 

PINTEREST BEST PRACTICES FOR 2020

 

1. CREATE FRESH PINS

Pinterest (like other search engines) is dedicated to serving quality content for its users. For that reason, they want content creators to create fresh, relevant, and timely content.

In the webinar, Pinterest explained that their algorithm loves relevancy and recent content. It favors fresh pins and always prioritizes them over duplicate pins. 

The algorithm is not something you should strive to beat or outsmart because it serves your audience. Pinners respond to new content, so sharing fresh content on the platform will make it easier for you to drive traffic to your content and landing pages, and grow your email list.

Here’s what Tailwind has to say about fresh pins:

Create new images for existing relevant and new posts that will inspire Pinners to engage with, save, and click on your Pins. /–/ Ideally, you’ll create at least a few new pieces of content to save to Pinterest every single week. Pinterest wants to keep the platform fresh and exciting for users, and to that end, they’re favoring content Creators who regularly contribute great, fresh content.

The notion that you should create new pins to improve your Pinterest presence is not exactly breaking news, but prioritization of fresh pins will become more important as time goes on. Now is the time to make adjustments.

I’ve noticed a few people panicking about needing to create even more content. This update does not mean you need to amp up your content strategy and start pumping out new posts, podcasts, or videos. Publishing new content is and always has been a crucial part of running a service-based business. However, remember the golden rule: quality over quantity.

Focus on creating regular, high-quality content on a schedule that works for you.

WHAT THE HECK IS A FRESH PIN?

Fresh pins are new images or videos that have not appeared on Pinterest before. A fresh pin can link back to new content (blog post, podcast, video, landing page, etc.) or a previously published piece of content.

THIS IS NOT A FRESH PIN:

– An existing image with a new description or title.

– Tiny changes in an existing image (such as moving the background image a few pixels, slightly rotating the position of the URL or design elements).

As always, the best way to find out what makes your audience click and engage is to play around with layouts, copy, and images, and try different graphics.

 

2. DON’T PROMISE WHAT YOU WON’T DELIVER

One thing to keep in mind when creating new pin graphics for your content is that the copy on your pin and attached to your pin should always reflect information about the pin.

What is it about? What can the pinner expect?

Pin titles and descriptions that don’t represent the content of the pin are deemed less valuable.

 

3. BALANCE NEW AND OLD CONTENT

Pinterest mentioned in the webinar that many content creators are too focused on curating content, and it’s a habit that needs to be shifted.

Focus on content creation over content curation.

Pinterest wants us to spend less time pinning existing, duplicate pins and more time creating fresh images with new layouts, photos, and copy.

Duplicates are pins with the same combination of an image and pin copy.

I get it. You have invested the time into creating pins. Naturally, you want to maximize their reach and performance. You can, of course, share duplicates again, especially evergreens and seasonal pins, but Pinterest wants you to put more effort into creating new pins. This Pinterest best practices for 2020 update is about balancing new and old content.

In recent times, Pinterest has also tightened its spam policy and made it clear that overdoing duplicates can put your account at risk. There is no official guideline to how much is too much, however, it’s reasonable to say that pinning too many duplicates in a short time is highly likely to get your account suspended.

 

4. PIN UNDER 50 TIMES A DAY AND TO NO MORE THAN 10 BOARDS AT A TIME

Pinterest has recently made it very clear that the optimal number of pins is different for everyone, but for the most part, 15-25 times a day is enough.

More than 50 times per day is generally not recommended due to increased risk of suspension and smaller reach. However, it is possible and safer with the help of Tailwind scheduling (which I’ll talk more about in a second).

What about group boards and Board Lists? The current Pinterest best practices guidelines also state that you share up to 10 relevant boards. If you want to share the same content to more than 10 boards, the best way to get around the recommended limit is to create more fresh pins.

 

5. USE TAILWIND’S SMARTGUIDE

If you’re a Pinterest marketing veteran, you may need to change your pinning habits to adapt and comply with the changes.

For those of you just getting the hang of how to use Pinterest for business, implementing best practices into your pinning routine is a good way to build healthy Pinterest habits from the get-go.

If you use Tailwind to simplify and automate Pinterest marketing, sticking to best practices is easier. Tailwind is an approved Pinterest marketing tool that works closely with Pinterest to make sharing content on Pinterest simple, quick, and manageable for the busiest of business owners.

Tailwind recently rolled out SmartGuide to help its users stay in line with good practices.

SmartGuide is a free built-in feature that “lives” on your Tailwind dashboard and monitors your pinning activities in real-time. It will warn you if you’re putting your account at risk by over-pinning or sharing the same pins too close together.

SmartGuide will also give you recommendations and keep you up to date with changing Pinterest practices.

For example, you can find SmartGuide at work on your Tailwind Publisher dashboard:

All Clear badge

Recommended reading: How Tailwind’s SmartGuide and Spam SafeGuard features help optimize your Pinterest account

 

BEFORE YOU GO, PIN THIS POST FOR LATER

Pinterest Best Practices for 2020: 5 Ways to to Use Pinterest for Business

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Craft your Pinterest presence, today

pinterest, from a to z

Your service-based business deserves a ridiculously productive, low-cost Pinterest assistant that shaves hours off your workweek by doing all the heavy lifting on Pinterest. But I’m not talking about hiring a flesh and blood human assistant. You can focus on being the heart and brains behind your business by putting Pinterest marketing on software autopilot. […]

4 Effective Ways to Automate Your Pinterest Marketing Strategy

Pinterest pin descriptions are the elevator pitch of your content on Pinterest – short, punchy, persuasive. If only the process of crafting one were as quick and easy. It can be tough to muster up a compelling reason why the reader should read your post in less than 100 characters. Are you confused about pin […]

How to Easily Add a Pin It Button to Your Website

Wouldn’t it be nice to have your website visitors share your content on Pinterest? Well, they can and will, if you make it easy for them! Although the Pin It button has been around for years, there is still a considerable amount of service providers out there not taking advantage of the possibility of more […]

Pinterest and email marketing are the power duo every B2B service-based business needs. Email marketing is far from dead and continues to be one of the most successful ways to attract and engage an audience. Pinterest, on the other hand, is a powerful visual search engine on a mission to serve pinners looking for inspiration […]

Are you close to quitting Pinterest because it feels like you’re wasting your time without getting anything (or very little) in return? Or maybe you’re only getting started with Pinterest & want to avoid common pitfalls.  Either way, here are five common reasons service providers like you struggle to Pinterest (yes, we’re using it as […]

5 Signs You Should Hire a Pinterest Strategist

Are you thinking of including Pinterest in your marketing strategy for your service-based business? Showing up and getting started is often the hardest part – especially if you’re doing it on your own. In some cases, it’s wiser to hire a Pinterest strategist and save a lot of time, energy and effort. But how do […]

Pinterest Best Practices for 2020

It’s time for another update which turns our attention to the way we share our content on Pinterest. In a recent webinar in collaboration with Tailwind, Lucy Matthews (the Partnerships Manager of Pinterest) shared the Pinterest best practices for 2020. Pinterest is constantly evolving and improving and keeping up with the changes can be exhausting. […]

Pinterest vs Instagram: Which is Right For You?

Are you having a hard time deciding what platform you should use for your service-based business – Pinterest vs Instagram? Many creatives and coaches have trouble understanding the difference between the two and how each can work in a marketing strategy. In this post, I’ll explain the differences and give you a guideline for choosing […]

Check these reader favorites

FIRST TIME HERE?

Behind the brand

personal, lifestyle & behind the scenes peeks

The cat’s out of the bag – I’m done with HoneyBook and Hello Bonsai. Yes, I’m crawling back to Dubsado’s loving arms. Yes, I feel like a cheater who’s been given a second chance. But there is no better CRM than Dubsado and I had to give others a try to be convinced. Dubsado was […]

Why I'm Switching Back to Dubsado
What I'm Doing Differently In My Business in 2020

Are you sick of the decade in review and 2020 planning content yet? Honestly, I didn’t even realize until a few weeks ago that yet another decade is ending. The decade I graduated, turned 18, moved out, graduated again, found love, moved again, went freelance, started Jungle Soul Collective, and made some life-altering decisions. A […]

learn more

I wholeheartedly believe that marketing should be simple and effective, not confusing and overwhelming. Hence my passion for the brand-building power of a low-maintenance, high-impact Pinterest presence.

My shtick? One day Pinterest intensives for online service providers ready to stop spinning wheels and get a clear direction to more visibility, clicks, leads, and clients.

I'm here to give you the knowledge, clarity, and confidence you need to take the reins of your Pinterest marketing, book your dream clients, and create a purposeful life that feels good - in both business and at home.

I'm Maris, your Pinterest strategist

meet your confidante

coming soon

Take the 60-second Pinterest next step quiz to find out what level of Pinterest marketing you are at and get a personalized action plan to figure out what you need to do next to get unstuck and unstoppable at growing your business on Pinterest. 

Not sure where to begin?

YOUR NEXT STEPs

next step quiz

Since 2018, it's been my mission to help women in service-based businesses craft a low-maintenance, high-impact Pinterest presence so that they can book their dream clients, cultivate clarity & confidence with their work, and create a purposeful life that feels good — in both business and at home.

begin your pinterest experience

I'm Maris, resident Pinterest nerd and flat white enthusiast, at your service. 

hello there

Soul Mail

Referrals

Contact

Resources

Services

Blog

About

Home

"If you can't do great things, do small things in a great way." - Napoleon Hill

close

NEW HERE? TAKE THE NEXT STEP QUIZ 

get soul mail 

coming soon

error: