Most people I know outside the online business space see Pinterest as the go-to place for collecting and organizing ideas for their next home project, making a mood board, or simply looking to get inspired. But if you’re running a service-based business and want to share your work in a quieter way that maybe doesn’t […]

Pinterest is the most powerful traffic driver of all social media platforms but can be confusing to understand and use for business. Getting the click – and a website visit – is the ultimate goal of a Pinterest strategy, but it only happens if you’ve done everything right and the stars align. So what does […]

If you’re an online service business owner on Pinterest and haven’t yet switched to a Pinterest business account, this is your sign to do so. The switch is quick and easy but opens up valuable features and insights that elevate your Pinterest marketing strategy. So, without further delay, let me walk you through the key […]

Pinterest pin descriptions are the elevator pitch of your content on Pinterest – short, punchy, and captivating when told to the right person. If only the process of writing them were as quick and easy. Are you confused about pin descriptions? Staring at the blinking cursor, trying to find the right words, can be frustrating, […]

Wouldn’t it be nice if your website visitors shared your content on their Pinterest boards? Well, they can and will if you make it easy for them! Although the Pin It button has been around for years, nearly not enough service providers take advantage of this additional content distribution. This post was first published in August […]

Pinterest and email marketing are the power duo every B2B service-based business needs. Email marketing is far from dead and continues to be one of the most successful ways to attract and engage an audience. Pinterest, on the other hand, is a powerful visual search engine on a mission to serve pinners looking for inspiration […]

Are you considering using Pinterest to grow your service-based business? Getting started with Pinterest can feel overwhelming, especially if you’re trying to figure it all out by yourself. I get it, Pinterest feels so big and daunting, and sometimes you just don’t know where to begin. Sometimes, it makes sense to hire a Pinterest strategist. […]

It’s time for another update that turns our attention to the way we share our content on Pinterest. In a recent webinar in collaboration with Tailwind, Lucy Matthews (the Partnerships Manager of Pinterest) shared the Pinterest best practices for 2020. Pinterest is constantly evolving and improving and keeping up with the changes can be exhausting. […]